Why choose EWG skincare  (2024)

​​​Discover the naturally derived and vegan ingredients that make up the products of our EWG VERIFIED™ skincare line​​.

Beauty products! They enhance our appearance, our morale, and our well-being in a simple stroke of the brush. But the cosmetics that we hold so dear can sometimes may contain ingredients that could have a long-term impact on our health.

According to a study1, women encounter approximately 515 chemical substances daily from creams, shampoos, make-up, and other beauty products. Some of these substances are known to contain traces of carcinogens.

Fortunately, there is a list of EWG cosmetics that can guarantee a reliable and clean skincare routine and we are here to help you find them.

What is EWG, natural origin skincare?

According to the seasoned experts at Environmental Working Group, ingredients of concern should be eliminated from your beauty products, so that they don't have a negative impact on your health. By choosing products made with natural and vegan ingredients, you reduce the risk of unintentional contamination with substances deemed dangerous.

What substances and ingredients should be monitored in cosmetics?

  1. Quaternium-15 is used as a preservative; it acts as a formaldehyde releaser.
    EWG'S RATING: 8/10 (high risk)
  2. Ceteareth-20 may contain potentially carcinogens impurities such as 1,4-dioxane and ethylene oxide.
    EWG'S RATING: between 1 and 3/10 (moderate risk)
  3. Laureth-7 is a polyethylene glycol-based surfactant; may contain potentially carcinogens such as 1,4-dioxane.
    EWG'S RATING: 3/10 (moderate risk)
  4. PEG-40 stearate is a synthetic polymer composed of PEG (polyethylene glycol) and stearic acid, a naturally occurring fatty acid. Due to the presence of PEG, this ingredient may contain potentially carcinogens manufacturing impurities such as 1,4-dioxane. These impurities are nevertheless controlled in the finished product safety analysis.
    EWG'S RATING: 3/10 (moderate risk)
  5. DMDM hydantoin functions to gradually release formaldehyde as a preservative in skin care products. Formaldehyde is classified as a carcinogen by the EWG. People exposed to DMDM hydantoin could develop an allergy to formaldehyde or an allergy to the ingredient itself and its breakdown products.
    EWG'S RATING : 6/10 (moderate risk)

Products that may contain these ingredients:

moisturizer/face treatment, eye cream, mask, facial cleanser, scrub, makeup remover, etc.

Source: EWG

How to find cosmetics up to vegan, natural origin standards?

We agree and understand that those ingredients listed above won’t be easy to remember. Not to mention, if you browse the shelves to check the labels, you will discover the many labels that have other titles such as “paraben-free,” “natural,” or “gluten-free.”

It’s almost impossible to find what you’re looking for, so how do you sift through all these proclamations to know if it’s up to EWG skincare standards?

By relying on the EWG VERIFIED™ seal. The Environmental Working Group stamp of approval ensures that the product meets the highest well-being standards.

In fact, an EWG VERIFED™ product is completely free of ingredients considered to be of concern by this non-profit organization.

Beauty tip:

How to build a routine from natural origin skincare?

  1. Spot the EWG VERIFIED seal on your products
  2. Check how the products are rated on EWG’s Skin Deep® database
  3. Choose eco-innovative and vegan brands that care about your health and the planet

A helpful tool at your service

We mentioned that, on average, British women encounter 515 contaminants every day. But things are changing! In the United States, the government has decided to reform cosmetics regulations. This decision will come into effect by December 29, 2023, and implies greater demands on manufacturers, who will now have to provide evidence to guarantee the safety of their cosmetic products2.

And in Canada? In Canada, many measures are taken to protect the population, such as rigorous regulations to ensure that certain traces of potentially harmful substances do not have a negative impact on consumer health.

The best way to know if you a product should be part of your clean skincare routine is to refer to EWG’s Skin Deep®. The database includes more than 88,000 products and 3,000 brands, including ATTITUDE care products, allowing you to search brands or ingredients to discover their rating – 10 (worst) to EWG VERIFIED™ (best).

The new Oceanly™ collection

Earning a perfect score from EWG, Oceanly, the new complete line of solid face care, EWG VERIFIED™ is composed of cleansers, serums, creams, and oils is 100% plastic-free, 100% vegan, and perfect for anyone who wants to switch to a clean skincare beauty routine.

The groundbreaking line relies on a series of key naturally sourced ingredients, including phytoglycogen. Extracted from sweet corn, phytoglycogen has the same chemical composition as glycogen, which is found naturally in the human body and contributes to the maintenance of healthy skin.

Most importantly, it provides long-lasting moisturization, boosts radiance, soothes dry skin, and even reduces the signs of aging. And the best part about this ingredient is that it’s vegan!

To find out which approved EWG cosmetics from the Oceanly collection are right for you, take this short quiz. It will be worth it to finally find the vegan beauty ritual that's right for you!

Want to learn more about the ingredients to avoid in your face care? Start here and our other articles:

  • Find the best clean skincare with Yuka
  • A Guide to the Best Ingredients in Skincare
  • Why choosing sustainable vegan skincare matters


  1. https://www.reuters.com/article/us-britain-cosmetics-idUSTRE5AI3M820091119
  2. https://www.ewg.org/the-toxic-twelve-chemicals-and-contaminants-in-cosmetics

Why choose EWG skincare  (2024)


How trustworthy is EWG? ›

The EWG is considered trustworthy insofar as they do good, transparent research on the most important ingredients in public health. There have been claims online by various sources that the EWG tends to slightly overstate the danger of an ingredient, but they do not ever understate danger.

Why is EWG important? ›

Since 1993, the Environmental Working Group has tracked chemical safety, and has called out bad chemicals and the companies that use them. We are the go-to resource for parents and consumers nationwide when it comes to choosing better products for their health and their homes.

What does it mean if a product is EWG verified? ›

EWG VERIFIED® goes beyond labels, driving companies toward full transparency. The EWG VERIFIED: For Your Health® mark means the product goes above and beyond its green rating from EWG, disclosing more about its formulations and manufacturing processes, and ingredients that are seldom listed on product labels.

Do companies pay to be on EWG? ›

To fund EWG VERIFIED and EWG Reviewed for Science, companies pay a fee to participate. Q: What is the cost of EWG Reviewed for Science? A: The cost depends on the size of the company, the number of products being assessed and the timeline. Our consultancy engagements range from one month to a year in duration.

What is the controversy with EWG? ›

Mainstream scientists have criticized Environmental Working Group for some of its campaigns. A poll of experts in toxicology—the study of the effects of potentially damaging chemicals—found that those familiar with EWG believe it overstates the risks of chemical uses.

What do dermatologists think of EWG? ›

Zoe Draelos, a consulting professor at the Duke University School of Medicine and spokesperson for the American Academy of Dermatology, who also tests sunscreen products in her laboratory, applauds the EWG for looking at the safety and effectiveness of sunscreens, but feels the group is making unfair “sweeping ...

What is EWG's unacceptable list? ›

EWG VERIFIED™ products cannot contain any ingredients on EWG's “Unacceptable” list, which includes ingredients with health, ecotoxicity and/or contamination concerns.

Who runs the EWG? ›

Ken Cook, president and co-founder of Environmental Working Group, is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy and the nation's broken approach to protecting families and children from toxic substances.

Does EWG verified mean non-toxic? ›

A mark you can trust

The EWG Verified® mark does the work for you. When you see the EWG Verified® mark on a product, you can be sure it's free from EWG's chemicals of concern and meets our strictest standards for your health.

Is EWG backed by science? ›

EWG's experts break down the science and bring you the details that matter. Their collective research and advocacy are grounded in rigorous, science- and data-driven analysis, with a laser focus on protecting human health and the environment.

What is the cleanest makeup line? ›

Clean makeup brands prioritize transparency and ensure that their products are safe for your skin, eco-friendly, and cruelty-free. Some of the cleanest makeup brands include RMS Beauty *, Ilia Beauty *, and Alima Pure *, which focus on using high-quality, natural, and organic ingredients in their formulations.

How much does it cost to get EWG verified? ›

By submitting an application to the EWG VERIFIED™️ program, you agree to a $250 per product evaluation fee. There is an annual licensing fee for EWG VERIFIED™️ products. The fee is typically based on the number of products licensed in the program as well as the applicant company's annual revenue.

How does EWG make money? ›

EWG is an independent nonprofit organization largely funded by individual donations and grants from charitable foundations.

How does a product get EWG certified? ›

EWG's criteria are based on a variety of health standards:

Products must score a "green" in EWG's Skin Deep® database. Products cannot contain any ingredients on EWG's "Unacceptable" list, meaning ingredients with health, ecotoxicity and/or contamination concerns.

Who is EWG funded by? ›

EWG is an independent nonprofit organization largely funded by individual donations and grants from charitable foundations.

Is the EWG Healthy Living app reliable? ›

The EWG's Healthy Living App, stands out as a comprehensive and user-friendly tool for anyone looking for safer products. It goes beyond just providing information to consumers. Through its robust rating system and the “EWG Verified” category, the app actively encourages industries to adopt higher safety standards.

Is EWG peer reviewed? ›

EWG scientists' publication of in-depth peer-reviewed research significantly bolsters our authority in the scientific community and the power of our voice among consumer citizens, the media and on Capitol Hill. This page houses links to our research. For a list of current EWG experts, please visit our EWG Experts hub.

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